This enables us to analyse consumer's media habits, preferences and buying behaviour, and deliver all sorts of insights into the who, what, where, when, how and why of consumers. This is vital for incisive communications planning.
We are part of the Mitchell media buying group, Australia's biggest. This means that we have the safety net of the lowest pre-negotiated media rates in the country.
We have many communications partners, with specialist skills that we draw on when appropriate. Online planning, event management, PR activation, geo-demographic marketing, sponsorship management, creative development and other disciplines are all skills that we have in-house, but we do use expert partners to provide truly professional and innovative solutions.